Does “less is more” ring a bell? It does to us, as there is such a thing as too much, even when it comes to the challenge of applying minimalism in event planning. While some would argue that events can never have enough decor, activities, food, and booze, meticulous planning shows that there can always be plenty of elements.
We admit that in some cases we prefer and even encourage a more minimalist approach to an event—not because of budget, but rather to better accommodate the theme and the invitees.
The Appeal of Minimalism
If you’re still not convinced that the minimalist look is trendy, consider how major brands have simplified their logos—often a single black word on a white background. Luxury names like Prada and Dior have embraced this chic style, and you wouldn’t want your brand to feel “old news” by comparison.
Advantages and Challenges of Minimalism in Events
There are many advantages to a minimalist approach. For example, it shifts all the attention to the brand or the main event purpose, whether it is a charity, a product launch, or a milestone celebrations. It can also be more budget-friendly. However, keep in mind that when investing in less, it should be of quality, and quality doesn’t come cheap. You wouldn’t want a situation where the guests feel you were cutting corners a little too much.
This leads us to the cons. Not investing enough money into the event—whether it is decor, entertainment, or catering—might offend the attendees and underwhelm them, as they might feel like you simply chose the cheaper route and didn’t put any effort into the event. For context, imagine a big room with just one table, and the event’s hosts are looking for you to invest in their product. Wouldn’t you feel slightly disrespected? We want to impress, not distress.
Target Attendees
Always be mindful of the audience. If you don’t know your age demographic, you might lose opportunities by choosing the wrong theme. When in doubt, always stick to a classic theme, which often falls under the minimalist style too, so you’re in luck.
Embracing the Power of Minimalism
To some, minimalism is boring and unappealing, but on the contrary, it could be just the element your event needs. It won’t detract from your event’s purpose; in fact, the perceived void will be filled with opportunities and amazing guests who will be the centre of attention.
If you need some help, book with us now!
