Sharon Bonner Consulting Located in Vancouver, BC & Serving Western Canada 604-303-7707

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A Guide to Creating a Vibrant and Eye-Catching Atmospheres 

A vibrant, energetic hue, Viva Magenta is the Pantone colour of the year for 2023 and we love it! It is ideal for enhancing your event with colour and creating an atmosphere of good luck and prosperity by bringing a pop of colour to the event. This guide outlines 11 Bright Ideas for elevating your event decor, signage, staff attire, food and beverages, lighting, party favours and branding using Viva Magenta. 

Bright Idea #1: Add Viva Magenta to Event Decor

Bright and striking, Viva Magenta is the perfect colour to brighten up the event. Using it as the primary accent colour for tablecloths, linens, and floral arrangements will create a cohesive and stunning look. With a wide selection of options to choose from, including solid tablecloths and patterned ones with hints of colour, it can also be incorporated into floral arrangements as the main colour, combined with other colours for a visually stunning bouquet.

Bright Idea #2: Use Viva Magenta on Event Signage

Viva Magenta is the perfect colour to make a bold statement at the event. With its vibrant hue, it will attract attention and guide attendees to the right places while conveying energy and enthusiasm. When incorporating the colour into the signage, consider pairing it with lighter shades for the WOW effect or neutral colours to create a balanced look.

viva magenta staff

Bright Ideas #3: Viva Magenta Staff

Viva Magenta is an excellent choice for creating a uniform, professional appearance for event staff. Different shades of Viva Magenta are suitable for different types of events. For example, burgundy or dusty rose for formal events or bright pink or neon coral for casual gatherings. To achieve this, accessories such as ties, scarves, hats, jewellery, pins, badges, and buttons. These can be utilized to add a pop of colour and personalize the look. Leaving the guests amazed, and the staff looking flawless.

Bright Idea #4: Viva Magenta-themed food and drinks 

Enhance the event’s uniqueness by serving food and drinks themed around Viva Magenta. Serve a cocktail or a dessert in this colour to make the menu stand out. Create a magenta-coloured cocktail by mixing vodka, cranberry juice, and food colouring. For dessert, make a magenta-coloured cake or cupcake by adding food colouring to the batter and frosting. Resulting in a creative festive atmosphere centred around the colour that will leave guests full, happy, and impressed.

Bright Idea #5: Create a dynamic and energetic atmosphere with Lighting

Viva Magenta lighting can transform any event into an unforgettable experience. Its vibrant magenta hue creates a distinct atmosphere that can be used to draw attention to specific areas, establish a dramatic effect, or evoke a warm and inviting atmosphere. It can also elevate the energy in the room, adding a sense of excitement and intensity, and creating a dynamic and active atmosphere. Use lighting to enhance the ambiance and set the tone for the celebration, making the event stand out.

Bright Idea #6: Modern and Stylish Event Logos & Branding 

Enrich the style and sophistication of the event with Viva Magenta. This versatile colour can be incorporated into the event branding and decorations for a bold, modern look or a softer, high-energy vibe. From tablecloths and linens to floral arrangements and invitations, It is the perfect accent colour that will leave a lasting impression on the guests.

Bright Idea #7: Photo Booth & Backdrop 

Transform the event into a memorable and engaging experience with Viva Magenta photo booths and backdrops. This bright and bold hue creates a sense of luxury and elegance, attracting guests to participate and capture the moment. Encourage the guests to showcase their creativity and style with a variety of fun props and interesting backdrops. Make the event even more interactive by promoting a photo contest with a branded hashtag, giving guests the chance to win prizes. 

viva magenta

Bright Idea #8: Stand out with event graphics

By including Viva Magenta in the event graphics and presentations, you strengthen the visual appeal and create a lasting impression. This bold and lively colour will instantly catch the eye of the guests and create a captivating atmosphere. To enhance the look, consider pairing Viva Magenta with other bold and bright colours such as yellow, orange, or red, or with soft pastels and neutral hues for a sophisticated touch. It is important to align the use of the colour with the overall theme and tone of the event, whether it is energetic and playful or formal and elegant. Proper placement and sizing of Viva Magenta can also contribute to drawing attention to specific areas or creating a subtle effect. 

Bright Idea #9: Promoting brand awareness 

By incorporating Viva Magenta into the brand promotions, you can make a lasting impression on the customers. Custom-branded pens and keychains in this bold hue can increase brand recognition and customer loyalty. Offering the customers these practical and useful items serves as a constant reminder of the brand and the quality of the products and services. the customers will appreciate the investment in their experience, building trust and promoting repeat business.

Bright Ideas #10: Activities and games 

Adding a Viva Magenta-themed activity or game to the event is a creative way to enhance the guests’ experience. A colourful scavenger hunt can provide a fun and interactive challenge. Divide guests into teams, provide them with a list of Viva Magenta-themed items to find, and let the competition begin. The first team to collect all items wins. Another exciting option is a paint party with the colour. Encourage guests to express themselves creatively by providing them with canvases and Viva Magenta-coloured paints. Display their artwork at the event or allow them to take it home as a souvenir. It is certain that you will be adding an exciting and unique touch to the event with a Viva Magenta-themed activity or game, creating an unforgettable experience for the guests. 

Bright Ideas #11:Viva Magenta-Themed Party Favours 

Give your guests a special gift to take home and keep the Viva Magenta theme alive even after the event is over. Consider creating colour-themed party favours like candles, lipsticks, notebooks, or phone cases with accents in the colour. You can even get more creative and offer personalised Viva Magenta-scented perfume bottles or small flower pots with flowers. Your guests will love these thoughtful and unique gifts, and they’ll remember the event long after it’s over.

In Summary 

Make your event stand out by incorporating Viva Magenta into your decor, signage, staff attire, food and drinks, lighting, branding, and party favours. This bright and striking colour will create a stimulating and eye-catching atmosphere, enhancing the visual appeal of the event. Use the colour to make a strong impression, guide attendees with bold signage, and create a cohesive look with the staff. Elevate the ambiance of the event with lighting and incorporate the colour into the event logo or branding for a modern and stylish touch.

So why settle for a basic event when you can have a stunning, memorable celebration? Bring the event to life with Viva Magenta and let the possibilities be endless.

Contact us today!

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Check out the following blogs as well:

Event Consulting Series | Selecting The Perfect Corporate Event Venue 

Event Consulting Series | Event Consulting vs. Event Producing 

Introducing The Bright Ideas Event Consulting Series

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