Luxury events today go far beyond champagne and cocktail bars — they demand a story.
A truly elevated experience weaves together a collection of curated elements: distinctive themes, a refined colour palette, and thoughtful design details that transport guests into another world.
Our British Secret Garden case study perfectly illustrates how creativity and branding can intertwine seamlessly to deliver an unforgettable, immersive experience.
Make it memorable
High-end clients and VIP attendees deserve the utmost effort when it comes to planning an event. It is almost expected to be jaw-dropping from the very start. Therefore, let us analyse an example from the British Secret Garden: Jaguar Land Rover’s VIP Grand Opening, 50th anniversary, and the launch of their new, at-the-time product in Canada, the Land Rover Velar, to display it.
The JLR team approached us with one clear objective — to make a lasting impression. This was not a typical internal gathering; it would host VIP clients alongside executives from both national and international headquarters. From the moment we learned that the event would take place inside their expansive new 106,000-square-foot, three-storey facility, we knew the stakes were high — and the pressure was on. So, we rolled up our sleeves and began planning!
It’s All About the Right Theme
When developing this event, we had a few key objectives in mind:
- How could we spark guests’ curiosity and encourage them to explore the venue?
- What theme would be both entertaining and authentically reflect the client’s brand?
Guided by these questions, we designed a concept that captured Jaguar and Land Rover’s essence — where sleek sophistication met the timeless elegance of nature in a lush, manicured English garden.
And from that vision, the British Secret Garden was born — a concept that beautifully evolved into a celebration of heritage, style, and innovation.
Not just to show, but to feel it.
A brilliant concept and perfect venue are just the start — the brand must stay the focal point, not the backdrop. The real challenge is ensuring every element aligns seamlessly to evoke the right emotions.
We got to work.
Designed to complement the architectural features of the building, the British Secret Garden theme was carefully curated to reflect the essence of both the Jaguar and Land Rover brands — and the emotions they evoke. It went beyond logos and colour palettes, telling a story of heritage, craftsmanship, and shared values, all brought together in one unforgettable occasion.
How We Did It: The Key Is Creativity!
From the moment guests stepped inside, there was never a dull moment. Layers of lush greenery and soft, cascading blooms enveloped them in an atmosphere of timeless elegance and wonder. Graceful Secret Garden Girls, adorned as butterflies and blossoms, guided guests through three enchanting floors — each revealing new surprises at every turn. The experience was immersive, engaging, and utterly unforgettable, keeping attendees delighted and amazed from start to finish.
Special Landmarks
Aside from walking around the venue for hours, guests got to experience:
Special feature – 4,000 sq. ft. Custom-Designed Boxwood Maze
Right at the centre, a playful touch to get the senses tingling.
A Product Showcase – the Velar Vehicle Reveal Experience
On a custom-built stage, with a coordinated light show and dry ice effects for that WOW effect.
Live Music Entertainment
Classical hits by a young virtuoso pianist among heritage Jaguar vehicles.
VIP Red Carpet Entrance
A must! To make it feel as exclusive as it can be.
A Meaningful Moment – Historical Tribute
The legendary ribbon-cutting ceremony featuring the dealership’s original founder with his family, using the same scissors from the opening 50 years ago!
These are just a few special features that made the event a success.
Conclusion
An event should be exciting, not stale and static. Our case study showed that from a simple theme, a garden, so many ideas came out of it to give it that luxury classical twist and to really give you that exclusiveness that comes with the brand association. If you are struggling to find your seed to start, we are just a call away.
