After 2018’s dramatic and gorgeous Pantone Color of the Year, 18-3838 UltraViolet, we have a new winner that will dominate the design world in 2019: 16-1546 Living Coral. A much warmer and natural shade, Living Coral is going to bring a different influence to design and product development, significantly impacting the planning of events as well. What’s 2019 going to be like with this color as its primary influence? We have the answer!
PANTONE Color of the Year
PANTONE Color of the Year always manages to predict a color trend followed by influencers, event producers, designers and many other professionals of the digital world. Since 2000, the Pantone Color Institute has been hard at work to predict and declare the Color of the Year. The 2017 prediction was another one that was spot on, and which was widely used in event planning to bring a breath of fresh air and much-needed natural influences. With this year’s color, professionals at Pantone are once again taking this approach, opting for a vibrant, yet natural shade that will undoubtedly dominate industries that rely on tone to relay a message and introduce a positive vibe to what they do.
Living in the Digital Era
When declaring the Color of the Year, one must keep the current trends and way of life in mind, and in recent years the focus has been on huge changes our society is currently experiencing. Increasing connectivity and digitalization is changing the landscape of all areas of our lives, including business.
Even though staying connected has many benefits, it’s easy to get too immersed and lose sight of what matters. Digital distractions abound and demand our attention. As we get more under the influence of the mindset of digital connectivity, it’s important to surround ourselves with things that remind us to disconnect every once in a while and look for authentic experiences to help center and balance us.
Living Coral as an Answer
The symbolism of the 2019 Pantone Color of the Year brings the answer to the rising digital challenges. It’s as vibrant as our lives have become, yet it conveys the warmth we connect to nature. PANTONE 16-1546 Living Coral perfectly encapsulates the friendly, lighthearted spirit of the era, while providing us with a sense of comfort and safety at the center of the ever-changing digital landscape.
According to the Institute vice President Laurie Pressman, “it is evocative of how coral reefs provide shelter to a diverse kaleidoscope of nature’s color and serves as a source of sustenance and shelter to sea life.”
Using Living Coral in 2019
Sometimes the Color of the Year is used as a prevalent accent in design and decor, especially when it’s a bright pop of color like this year’s Living Coral. However, the 2019 shade is perfect for embracing on a larger scale as well. Even though it is bold, it’s optimistic, intimate and cheerful appeal make it extremely versatile and applicable beyond merely using it as an accent color. Events that embrace it are sure to conjure a welcoming feeling, especially in the instances where you want to put the focus on the vibrancy and other comforting qualities. Try it in playful ways with your food and beverages, where you have direct contact with your guests.
Get ready for the New Year by brainstorming and studying all of the possible uses of Living Coral and create some of that spirit of lighthearted activity in the events you organize. It’s a beautiful shade to embrace and perfect to work with décor wise. People love it thanks to its warmth and golden undertones, which makes it a great choice to incorporate into many different types of events.
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