Are you ready for some inspiration? Get ready to be amazed by the bold and expressive color of the year: Viva Magenta! Described as “a nuanced crimson tone” and “an unconventional shade for an unconventional time,” the exciting red-pink hue is also being referred to as Pantone 18-1750.
“The name of the color itself tells you this is a color to celebrate with, an exuberant color that promotes optimism and joy,” executive director of the Pantone Color Institute Leatrice Eiseman told Time magazine.
“There’s no way you’re going to walk into a room if you’re wearing this color and not have attention go to you.” It’s audacious. “It’s witty and inclusive—it welcomes anyone and everyone with the same rebellious spirit.”
Watch our video to learn more about the daring and inspiring qualities of this color and how it can be incorporated into your life. Get ready to be swept away by the bold and vibrant world of Viva Magenta!
Ready to learn more about this vibrant color? Read on!
Inspired by nature
Pantone’s Viva Magenta was actually inspired by the natural crimson red pigments of cochineals, a tiny oval-shaped insect commonly extracted into natural dyes for food coloring, textiles and cosmetics.
The institute’s bold color reflects the latest trends across many sectors not limited to the fashion industry but also beauty, technology, design, architecture, home decor and more – perfectly encapsulating the world’s spirit and zeitgeist in writing a new narrative.
Below, we look at how Viva Magenta has already manifested and how you can use the color.
Welcome to the Magentaverse.
Flowers and Foliage
Architecture and Design
Vectors and Illustrations
Pantone’s Viva Magenta thrives on pure joy, experimentation, and self-expression without restraint. It’s an electrifying shade that is equal parts witty, inclusive, and rebellious.
We’re so excited to see where Viva Magenta takes us and how the creative minds of this world can push boundaries with this striking hue of red.