Our client was celebrating 30 years of success and wanted to hold a Black & White Ball to celebrate this milestone. It was important to him that the event was meaningful and interactive, and would gather people together in an atmosphere that was celebratory. He asked us to create the perfect setting for The Black and White Ball and so the NorLand Manor House was born!
Our plan to design the event in an empty train station was perfect. We could create a proper setting for the event to be held in style because we were starting with a blank slate. The first step in any event planning process is to understand the goals and objectives behind the client’s decision to host the event. Since we already knew what his event goals and objectives were, we knew that the typical corporate party wasn’t going to achieve his objectives. We needed to create, from scratch, a setting that would immerse guests immediately into the celebratory feeling of this milestone. A night of grandness was needed!
We started with a customized monogram and branding and built from there. We had a cohesive design on the Save the Date, the Invitation, all Signage and the Evening Program. Each decision was carefully scrutinized to ensure that it was in line with the opulence of the evening.
Our event design and layout incorporated the important elements of our event goals, and then delivered them in a way that was fun, imaginative and inviting, so that guests would be drawn into exploring all sections of the house. The Lord of the House and his flock of actors, perfectly added just the right touches of fun that were woven together with core values from our client. We had created a prestigious and welcoming atmosphere for the guests, so that they really did feel as if they were all family at the NorLand 30th Anniversary Family Reunion. We sent out a survey after the event and received top marks from all guests in attendance. They rated every aspect of the event as a 10/10!
This event had several challenges and firsts; first time a second floor was built in the train station, first time an ice carver was carving LIVE at the event and the first time a corporate event was turned into a heartfelt, meaningful gathering where employees were treated like family at a Family Reunion forming lasting relationships. The Black & White Ball was a huge success!
There is no doubt in my mind that we achieved all of our objectives and surpassed expectations with The Black & White Ball. Our approach to every aspect of the event, from designing the majestic setting and including creative themed activities, to setting a new record attendance for the event, our coordination efforts were highly praised and appreciated. Bright Ideas produced this creative milestone event by never losing focus of our key event objective – “teammates get treated like family”.
To see photos of this award winning event, click here