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Keeping Your Clients Coming Back for More

Finding new clients can be tough as an Event Coordinator, but keeping them can be even more difficult. When planning corporate events, it’s important that you keep the needs of the host at the forefront of your mind and do everything within your power to keep your client and their guests satisfied. Here are some of our top tips on how to impress your customers and gain their loyalty.

First Impressions Count

People form opinions within minutes of meeting, both in their personal lives and in the business world. You should take steps to ensure that the first time you meet a new client, it’s a positive experience for everybody involved. If you’re meeting in person (which is not the norm these days) or over the internet or phone, make sure to act polite, professional, and above all, pleasant. It’s a good idea to research your client and their business ahead of time to come up with some good talking points. Referring to a piece of news regarding your client shows that you have done your homework.

If you prefer to reach out to new clients in writing, the internet makes it easier than ever to cast a wide net. Communicating via email gives you some time to carefully think out your answers and personalize marketing approaches towards an individual customer. You can also connect via social media channels, but make sure to keep interactions brief, casual and professional.

Communicate With the Customer

If you want to throw the perfect corporate event for your client, you need to have a feel for what they want out of their soiree. Are they looking for something classy and sophisticated? Or would they prefer a more casual setting? It’s essential that you keep communication lines open with your client as you plan an event to ensure that they’re happy with the outcome. You should run all big decisions and major purchases by the host.

After an event, follow up with clients to get their feedback about what went well and what didn’t. Preparing a guest survey is best to assist your client in gathering real time data for their event. Speaking with clients can help you to pinpoint your weaknesses so that you can improve your event planning skills the next time around. It’s best to send your client a separate customized survey instead of calling so that they are able to answer questions at their leisure.

Stand Out From the Crowd

When you plan corporate events, resorting to a cookie-cutter approach isn’t going to impress anybody. Every event should be unique, revolving around the hosts and the guests who are involved. By talking to your client, you can find out more about their company philosophy and incorporate it into a completely personalized event schedule. Customers will appreciate you going the extra mile to make their event special.

Planning corporate events can be challenging, but with a little bit of hard work and dedication, you can create an event that checks all of the boxes and will keep your clients coming back year after year.


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