Event Consulting is a service that provides expert advice and guidance to help plan and execute successful corporate events. With so many industry terms and options available, it can be overwhelming to know where to start. You may be uncertain whether you need Event Consulting Services or Event Production Services. So let’s talk about the differences.
As a seasoned Event Producer with over 35 years of experience, I understand the challenges of event planning and want to help simplify the process for you. I will be discussing the distinctions between Event Consulting and Event Production.
What is the difference between Event Consulting and Event Production?
When you take the time to dig deep into the differences, they do offer their own unique benefits. Here is a brief overview of the two services we provide.
Event Consulting is a service that helps organizations plan, design, and execute events such as corporate events, conferences, conventions, trade shows, and festivals. Consultants work with clients to understand their goals for the event, and then develop a plan to achieve those goals, including budgeting, logistics, marketing, and other aspects of event management. They may also provide on-site support during the event to ensure that everything runs smoothly.
Here are some Key Deliverables for Event Consulting.
- Establish Goals and Objectives
- Develop a Critical Path
- Prepare an Event Estimate
- Venue Selection
- Vendor Assistance
- Production Schedule
- Event Agenda
- Marketing Analysis
Event production refers to the process of planning, designing, coordinating, and executing an event. It involves a range of tasks and responsibilities, including but not limited to:
- Identifying the event goals and objectives.
- Creating a budget and timeline for the event.
- Selecting and booking the event venue.
- Hiring vendors and suppliers, such as caterers, audiovisual teams, and decor companies.
- Developing event themes, designs, and branding.
- Managing logistics, such as transportation, accommodations, and security.
- Creating marketing and promotional materials.
- Overseeing event setup, execution, and breakdown.
- Conducting post-event evaluations and analysis.
Event production can be complex and requires significant attention to detail, communication skills, and project management abilities. Event production teams often consist of professionals with specialized skills and expertise in various areas of event planning and execution.
Which option should I choose?
It depends on your needs, your skills, and your budget. No one option is better than the other as they both serve a purpose, and one is not greater than the other. Ultimately, the decision is up to you based on which service will best get you to the goal for your event.
The key difference between Event Consulting and Event Production lies in their focus and scope. Event Consulting is primarily focused on providing expert guidance and advice to clients to help them develop and execute successful events. Event Production, on the other hand, is focused on the physical execution of the event itself, with a particular emphasis on the technical aspects of the event.
While there is some overlap between these two services, it is important to understand the difference between them when planning an event. Depending on the complexity of the event and the client’s needs, clients may require the services of both an Event Consultant and an Event Producer. In such cases, it is important to work with experienced professionals who can provide the guidance, expertise, and resources required to deliver a successful event.
In conclusion, Event Consulting and Event Production are both critical services for planning and executing successful events. While they are distinct in their focus and scope, they are both essential for delivering high-quality events that meet or exceed client expectations. By understanding the difference between these two services, clients can make informed decisions about which services they require and how best to work with experienced professionals to deliver successful events.
Contact us today!
We would love to assist you in finding the perfect event venues for your corporate events in Vancouver. Browse our website and fill out our quote form to get started today with your event planning process.
Check out the following blogs as well:
Event Consulting Series | Selecting The Perfect Corporate Event Venue
Event Consulting Series | Event Consulting vs. Event Producing